Pink Ribbons, Inc. (2011)

Capitalizing on hope.

• Documentary

Breast cancer has become the poster child of corporate cause-related marketing campaigns. Countless women and men walk, bike, climb and shop for the cure. Each year, millions of dollars are raised in the name of breast cancer, but where does this money go and what does it actually achieve? Pink Ribbons, Inc. is a feature documentary that shows how the devastating reality of breast cancer, which marketing experts have labeled a "dream cause," becomes obfuscated by a shiny, pink story of success.

Rating

6.6 / 10 (13 votes)

Release date

September 11, 2011

Runtime

1h 37m

Language

English

Director

Léa Pool

Status

Released