Dieux du Stade - Making of Calendar 2008 (2007)

• Documentary

Originally created in support of charity, the popularity of the calendars has been credited for the increased fame of the Stade Français team, as well as rugby in general, in France. The calendars are part of a marketing strategy crafted by Max Guazzini, President of the rugby club. A savvy marketer who built the NRJ Radio group, he has successfully used the calendars to attract a new audience to rugby matches (live and on TV), such as women.

Release date

November 1, 2007

Runtime

1h 43m

Language

English

Director

Max Guazzini

Status

Released